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Hewlett Packard


Personalised, digitally printed training packs for HP's global enterprise sales force


Working with HP's Digital Publishing Solutions division and with London Digital Printing Group, we developed a solution to aggregate personal data from various sources into a unique, printed PDF document for every delegate at Hewlett Packard's annual sales conference.

Printed by London Digital using HP's Indigo presses, and delivered to each member of the sales force at the conference, these were bespoke documents based on each salesperson's individual training needs and assessment scores.

The same system was later used by HP's Asia-Pacific and North American divisions. Over time, it evolved into a system hosted by ReportLab which tracked HP staff as they moved through the sales training process, allowing management to generate reports and analysis.

Technical details...